Hotel Classification and Hotel Performance Analysis

March 19, 2012 in Journal by Hotel Compete

A few months ago we published an article about the way that the industry categorizes hotels for the purpose of hotel performance analysis.  In it we argued that our industry depends too heavily on “top-down” forms of classification, like chain scale.  Specifically, broad categorizations like “Upscale” and “Mid-Market” fail to account for inconsistency within brands; and fail to provide useful insight into the choices that bookers are faced with in a competitive and diverse hotel marketplace.

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