A few months ago we published an article about the way that the industry categorizes hotels for the purpose of hotel performance analysis. In it we argued that our industry depends too heavily on “top-down” forms of classification, like chain scale. Specifically, broad categorizations like “Upscale” and “Mid-Market” fail to account for inconsistency within brands; and fail to provide useful insight into the choices that bookers are faced with in a competitive and diverse hotel marketplace.
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Competitive Analytics for Chains and Hotel Portfolios
Compare hotels to their true direct competitors and get a whole new perspective on portfolio analysis. Find out how.
Hotel Performance Metrics for Asset Managers
New leading performance indicators help Asset Managers to identify opportunities while they can still be addressed.
Competitive Intelligence Reports for Hotel Operators
Learn how to make better pricing, revenue management and eCommerce decisions by taking a "booker's eye view" of the market.
Due Diligence Analytics for Development Decisions
Hotel Compete has a new source of data and analytical tools to support hotel development and feasibility decision-making.
Industry Viewpoint: Hotel Reviews & Performance Analysis
Online guest review scores follow consistent and reliable patterns. Learn how this can be used in performance analysis.